What do we mean by selling a niche travel service? The fact is the absolute majority of tourism businesses have to incorporate a particular type of service to render to its clients. That will be the niche travel service it offers. It’s only in case of very large organizations or corporations that several different types of services are sold.
As a matter of fact, niche marketing is a successful method in which you will be known for a particular kind of service or product and your potential clients will refer to you because of what you’re famous for.
In other words, there must be a point of differentiation between you and others. That’s your niche. It’s up to you what niche your tourism business targets and what range of customers you plan to attract to your travel business. However, one thing is for sure: you decide whom you want to attract to your business.
Type of Service as a Niche Travel Service
Some tourism businesses distinguish themselves from others by the type of services they offer. For instance, if you’re a tour operator specialized in bird-watching tours and have decided to do only this type of tour, it’s your niche travel service.
If you’re a cruise travel agent, but only provide luxury services, you’ve defined your niche travel service. This indicates what type of services you offer to your clients. Therefore, you will focus on this particular part of the cruise market.
Quality of the Service as a Niche Travel Service
When we’re talking about the quality of your services, it doesn’t mean some services are lower than others. The fact is you cater your services to the requirements of a particular class of clients. For instance, you only serve students, young backpackers, adventurers. Naturally, such group of people don’t care much about the luxurious aspects of your accommodation. Who cares if you don’t have a swimming pool?
However, if you introduce your spa having special approval from medical authorities of your country to provide some healing opportunity in your premises, you must be able to maintain and offer that quality of service you’ve claimed. Also, when such quality of service is introduced, you have to have other complimentary services with it too like massage, herbal products, etc.
Price of the Service as a Niche Travel Service
Some tourism-related service providers distinguish themselves from others by explicitly mentioning their prices being high or low compared to others in their industry. You should have seen that some online hotel booking services claim to offer you the cheapest flight ticket fairs compared to anyone else in the industry. This is their particular market and they have prepared themselves to be able to maintain that low rate to make their frequent clients happy and repeat customers.
How Can Your Website Introduce Its Niche Travel Service?
There are several ways of accomplishing this goal. Based on the strategies of your company, you make up your mind upfront and then order the content and design of your website. At this stage, your content and keywords could introduce your niche travel services you offer. These are the important words or phrases that are supposed to appear more often in your pages, titles, headings, page names, etc. Even the slogan of your site can reflect such policy. For instance:
- affordable travel club (Price decides the niche!)
- vip beach bar edinburgh playhouse (Quality decides the niche!)
- mountain adventure tours (Type of service decides the niche!)
In addition, visual effects can also express what niche is offered. When a website uses a particular set of images at its logo, header, background, photo gallery, etc and even its fonts, website design, colors, etc imply “natural attractions”, the niche travel service is already mentioned and clarified for its audience.
Where you introduce yourself could introduce your niche too. If you advertise on specialized billboards of European airports for CIP transfers, you’re telling your audience it’s what they can get from you at their destinations. If you advertise on mountain resort magazines to rent out your mountain bicycles, it indicates your niche is “mountain bicycle rentals”!
In several other ways, you may tell your target audience who you are and what you do. This defines your niche travel service.
Have You Defined Yyour Niche Travel Service and How?
Please share with us your experience and the methods you’ve applied to make your niche clear.
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