If you really follow and act based on sustainable tourism best practices, you can use this fact as an online marketing strategy to attract exponential interest in your business. There are some steps required to incorporate this USP (unique selling proposition) into your marketing plan. We will explore this possibility further in this post.
Take Action If You REALLY Practice Sustainable Tourism
I’m not suggesting this idea to be used as a trick to attract more business into your business. So, I want to make it clear from the beginning that you should use this USP if you truly practice sustainable tourism in your travel-related business. You could be a tour operator, a hotel owner, etc while acting as responsible tourism businesses. If so, this is for you.
Taking action means showing certain facts to your audience on the web. Here are some of the most obvious steps you could take in this regard:
#1: Showcase Your Certifications
If your business is recognized and approved by well-known organizations like Green Globe or Blue Flag, go ahead and place the relevant icon/logo on your website at a particular place where new visitors could easily see it.
#2: Explain Your Adherence to Responsible Tourism
Without explaining it to your audience, you cannot expect them to know how far you’ve gone to implement the best practices of sustainable tourism into your business. So, go ahead and elaborate those measures you’ve already taken in your “About Us” page.
#3: Explain Your Future Sustainability Plans
You can express clearly in your “Our Vision” section of your site what you’re planning to further support the concept of green tourism, community-based tourism, etc. This will make your audience more familiar with the ideas and policies behind your company.
#4: Submit Your Sustainable Travel Business to Specialized Directories
There are specialized travel directories or particular sustainable travel directories that invite you to submit your website to their directories. You can use them as a platform to create more awareness about the nature of your business and build more links to increase your site’s visibility on the web. So, submit your travel listing to them.
#5: Publish News about Your Accomplishments
When your travel-related business manages to get certain sustainable tourism project done, you can share the news with others on the Internet by submitting a travel press release about it. Then, you can further share it with your audience on social media to spread the word about your accomplishment.
How Such Activities Help Your Marketing Strategy?
Web is a social place these days. Everyone has heard about businesses going green and supporting sustainability in their industries. If you’ve not started the process, you’d better think twice. Therefore, it’s a powerful USP to incorporate this point in your online marketing strategy and inform your website audience from the fact that you care for environment, local culture and all other consequences of sustainability.
Here are some of the most outstanding results you will achieve by incorporating sustainable tourism into your marketing strategy:
- It will create trust in your audience to inform them of the reality that you’re a qualified sustainable tourism business. If the trust is there, it will further enhance it. That’s one major concern for lots of online businesses to make sure their site visitors trust them and place orders with them.
- It will present a prestigious gesture for your business as you don’t seem to be only focused on making money out of tourism. It reveals that you care for natural, human, cultural, etc aspects of tourism. It helps the formation of a character for your business that causes you to stand above the crowd and distinguish yourself from the rest of the competitors.
- It will increase your popularity among the people of the venue, destination, etc where you promote your product or service. People will understand that you care for their lives, environment, natural resources, climate, etc. You will be more popular and the word of mouth will work for your business.
- It will increase your popularity among the tourists who care for your concerns. There are the travelers who keep this a decisive factor in their choices of travel service providers. Therefore, you attract another segment of the potential market to your business.
Do You Use Sustainable Tourism in Your Marketing Strategy?
Now, here’s the question for you. Please go ahead and share your story if you do so and explain HOW you do so.
Do You Use Sustainable Tourism as Your Marketing Strategy?,
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