Everyone likes to see the travel press releases his/her company publishes go viral, but it won’t happen automatically. You should know how to write and how to distribute your news stories to get them spread across the web like hot news. Here are some tips for you so that you can achieve desirable success:
No.1: Write Attractive Travel Press Release Titles
There are lots of news articles published everyday. When your potential customers are searching for them at search engines or even inside PR websites, they will see a list of the news titles first. At this stage your story should attract the attention of such people looking for the type of news you have published. The issue is many may introduce similar topics, but yours must have something unique in it.
It needs to be direct, clear and attractive to those who are searching for some hot news of interests. They need to realize there’s something great in it for them! If you provide such content and arrange such appealing news at your release content, you have to get it reflected at your title. Otherwise, your quick surfers may just ignore your title, meaning your great travel press release. To have your travel press release go viral, you have to first make sure your title mentions there’s something for travel service consumers in it.
No.2: Write about the Benefits inside Your Press Release
When eager readers click on your title and get into your release page, it’s up to you to make them satisfied or disappointed. Your reader will open your news article with this famous question in his/her mind:
What’s in it for me?
While writing a travel press release, keep in mind that you are in a service industry where you should serve and travelers should be served. So, tell them what unique services, discounts, surprises, etc you’ve arranged for them. This is what they are looking for. This is what everybody else is looking for. Therefore, chances are your travel press releases go viral when one of them opens it. Such benefits could be:
- Current Economic Situation: Some special offers, extra services, discounted rates, etc are provided for those who use the service. Your readers should feel that they would get the most value possible for what they spend.
- Current Hot Issues: Environment-friendly technologies are implemented, responsible tourism is promoted, sustainable tourism is enhanced, organic food is served, etc are for those who are aware of how they travel and seek for such topics.
- Unique Seasonal Packages: Shopping tours, spa treatment, high season booking, etc are all interesting topics that attract potential customers like a magnet.
No.3: Distribute Your Travel Press Releases via Social Media
These days almost all travel news distribution services have presented their readers with social media buttons so that they can share the news across the web using such media. As multi-channel marketing for travel companies is a must, you should be conducting powerful social media marketing through sites like facebook , Twitter, LinkedIn, Google Plus, etc. The travel press release you publish should be redistributed through such websites.
Also, you should remember that social media bookmarking is still popular and extremely helpful. Sometimes, they bring such huge load of traffic to your site that they call it certain things like “Digg effect”, etc. Bear in mind that these websites are today equipped with tools to be used like social media networking sites as well: you can add friends, share posts, etc in addition to bookmarking.
We distribute your news at TraveList this way, but you can further enhance it to make sure your travel press releases go viral even more. The point is some people are more actively surfing the web through such websites than other media. Therefore, you have to be there where your potential customers are and look for your services.
No.4: Include Multi-Media in Your News Articles
With the creation and increased popularity of websites like Pinterest, Instagram, etc, you should have been convinced that web surfers love to see pictures, videos, slides, etc. These are attractive media you can incorporate into your news stories to make sure your travel press releases go viral.
Let’s face it! You go to facebook to see what’s happening, you tend to click on the posts which are accompanied by a picture, video, etc. Post titles without images, video clips, audio clips, etc are not so attractive to you. The Internet users’ behavioral pattern grows more and more in this direction. Therefore, including multimedia in your news releases could become more attractive in social media as well as inside the article itself.
When you talk about a unique resort with exceptional spa in it, why not including a video showing and explaining the details to your audience? They will love it. And the viral distribution begins with love.
What Do You Think?
What else can you add to this list that could help your travel press releases go viral? Please share it with us!
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