Starwood hotel chains are one of the world’s largest hotel and leisure companies conducting their businesses both directly and through subsidiaries. Their brand names are: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points®, Aloft® and Element(SM). Here are Starwood’s brands and what they are known for:

Various Brands of Starwood Hotels & Resorts

Each one of these brands have been created to answer the particular need of a certain group of travelers.

St. Regis: It specializes in luxury full-service hotels, resorts and residences. These hotels are made for the high-end leisure and business travelers who look for the best expression of luxury to receive the flawless and personalized service.

The Luxury Collection: It is a group of hotels and resorts offering outstanding service to elite clients. Located in historic, remote and modern structures, these hotels offer their guests unique, genuine and elevating experiences inspired from their unique locations still resonating luxury peculiar to their localities.

W: The concept of building these places have been to get inspired by the local influences to come up with the new design and create some invigorating space where daytime could be the time for work or play and evenings for mixing and mingling out.

Westin: It offers ground-breaking programs and instinctive services aimed at creating a revitalizing ambiance and experience. Exclusive dishes are served at its restaurants and top fitness studios are available for guests. Even the Bed and the Bath are devised in a way to create unique experience for its guests.

Le Méridien: Born in France, this brand has got around 100 hotels in 43 countries of the world. At these hotels, arts are integrated into the guests’ experience. There are painters, photographers, musicians, designers and chefs invited to bring about the unique impression that creates a new perspective in the hearts and minds of those who stay there.

Sheraton: This is the largest brand of Starwood Hotels & Resorts serving the leisure and business travelers across the globe. It is more than 75 years than Sheraton is serving its guests with particular tendency to create  a social and friendly ambiance where exercising and eating healthy food together gets the guests together.

Four Points: It is satisfactory to self-sufficient travelers by offering greater comfort and productivity. The guests are offered several small treats that keeps them happy while being away from home.

Aloft: From 2008 to 2012, it has opened 55 hotels with a particular concept of offering sassy, refreshing, ultra effortless alternative for both business and leisure travelers.

Element: This brand is inspired by Westin and promotes balance through a thoughtful, upscale environment.  These hotels are all LEED certified as they care for environment. They are distinctly modern placing primary stress on nature.

Nature of Starwood’s Hotel Business Revenue

Starwood’s revenue is generated through hotel operation (management and other fees from the other hotels it manages) and the receipt of franchise rights and the operation of its own hotels. The main emphasis at Starwood hotels is on the global operation of hotels and resorts in luxury and upscale segment of lodging industry.

Their revenues and earnings are also earned from the development, ownership and operation of vacation ownership resorts, marketing and selling vacation ownership interests in the resorts and providing financing to customers who purchase such interests.

In addition to having, leasing, and managing approximately 1100 hotels and resorts all around the world, The company introduces Starwoods new hotels that have not opened yet will add approximately 300 to the previous list.

Starwood Cares about Environment

Due to the Environmental Law and the presence of hazardous or toxic substances, Starwood hotels feel obliged to clean up any such possible waste materials from time to time. The costs of such activities are paid by Starwood without any adverse affect on the operation  of financial condition of the company.

Starwood Values

The company considers certain shared values that they call “promises”, which serve as guidelines for everyday actions and ensure a common understanding of the expectation among the staff. These values are:

• Go the Extra Step
• Play as a Team
• Do the Right Thing

Starwood is committed to create a great place to work and provide wonderful guest experiences and great returns to shareholders. Such a company is expected to be growing, strong and stable.

Starwood Hotels & Resorts Worldwide, 4.0 out of 5 based on 1 rating