Your travel press releases must have certain features to be approved as a legitimate piece of content so that news distribution services could accept them. To achieve this, you need to observe some basic press release writing tips that help you submit your news to be published online. I’ve put together a list here for you:

Press Release Format Tips

First of all, you should make sure the content you create for your travel marketing campaign comply with the relevant industry standards.

Part of these standards are the press release writing tips applied to the format of the content you submit. Here’s a list of the most important elements used in the format:

Tip #1: The headline must be written in an acceptable length.

There are various rules for the length of the title. The general idea is that it shouldn’t be too long nor too short. An approximate number of 70 characters (including space) is what most of the press release distribution services will accept.

Tip #2: There must be a news summary.

your piece of news should have a summary where your readers could briefly go through and find out what you’re going to tell them in your news story. Such a piece of writing should be maximum one short paragraph of approximately two sentences altogether around 250 characters  including space.

Tip #3: Mention date & city.

This is very common to mention both where and when the news has happened. As the web consists of all the countries in the world, you should remember there are many on the internet who may not know where your city is located. So, add the country to it as well.

Tip #4: Your news release should include a quote.

Someone at a high or relevant position should be quoted about the topic you’re writing. His/her position should be mentioned too. This gives a more journalistic feel to your content and your readers will learn about someone in charge at your company whose words will be taken as facts about the news.

Tip #5: Include a boilerplate about your company.

There are a large number of people who are not familiar with your business and need to know more about you. So, the boilerplate is the place at the end of the press release where you introduce your company, its various departments, and its activities.

Tip #6: You should indicate where it ends.

It’s customary to indicate where the news story ends by inserting certain signs at the end of it like ### or the word “End”. It also shows that whatever mentioned after such sign isn’t part of the entire story and your company isn’t responsible for that.

Tip #7: Keep its length reasonable.

Your press release shouldn’t be too short like a weather report or too long like a scientific article. Generally, news distribution sites have got different ideas about the length of the news. A minimum of 400 and a maximum of 600 words are the limits usually set by different distribution service providers.

Press Release Content Tips

The content you submit to be published as a  press release needs to have particular characteristics to be recognized as a good piece of news. A news submission service provider may not be concerned much about such points, but you must be as this is going to be part of your travel marketing campaign that should attract more business for you. Here are some of the features of  good content submitted as press release:

Tip #8: Your headline should be attractive.

Your headline is the first thing your audience will come across. Make sure it’s so attractive that causes them to click on it and decide to read the content of your news. If you fail at this first step, the following steps won’t help you at all as they’re not going to be seen.

Tip #9: Your summary should say it all.

Keep in mind that web readers are different and time matters to them. They want to know it and know it fast. So, tell them briefly at your summary what the heart of the matter is. They want to know it as soon as possible. However, it should be written in a magnetic way so that they want to know more and continue reading the main body of your news.

Tip#10: Answer the five WH questions first.

The core of the news is the answer to five questions of who, what, when, where and why. This is the single most important press release writing tip everyone agrees on. Your first paragraph should answer these five questions so that your readers get to know the entire story quickly.

Tip #11: The body of the news should be written in third-person.

Remember that your press release should look like a piece of news someone else has written about your business. So, it must be in third-person perspective. It’s like someone is talking about what has been going on at your travel business.

Tip #12: It must be newsworthy.

The content of what you write is very important. It should be newsworthy. Create such piece of writing only when you have something that deserves to be, let’s say, travel news. It shouldn’t be like a how-to article, a blog post, etc.

Tip #13: Avoid using promotional language.

Your press release is a piece of news that informs your audience of what’s going on at your business. It’s not to describe how awesome your business is or how amazing your services are. You just let them know what’s happened, period. It works by itself in a different way to promote your business.

Innovative Press Release Writing Tips

Apart from what has been covered here as the general rules of thumb, there could be several more ideas that various people use while copywriting. There are almost no limits to writing techniques. Writers have their own methods to create interest, curiosity, etc in their readers.

What innovative methods do you use in writing your press releases?