When you write a travel press release, you are actually putting out some certain news to particular group of people who could make a difference in your travel business, journalists. So, you have to play this specialized game by its rules meaning you have to write the way it’s supposed to be written.
Journalists are very busy professionals and don’t have much time to take the pleasure of going through innovative writing styles of every individual’s writing who may like to craft his/her news story in a peculiar way. So, you have to stick to some standard press release templates that are set for spreading such types of news stories as travel news. There could be several templates for different topics within tourism industry. Here I’m going to share with you 10 vital items used in travel press releases.
Required Items at a Travel Press Release
Up until recently and even today several companies send their press releases to distribution outlets by email. So, they follow the traditional format and include all the required items in such write-ups. There’s nothing wrong with this at all. However, new media and online press release distribution websites have come up with modern-time solutions online to make life easier for everyone- They have their own forms to be filled in.
In either cases, there are some required elements within a press release, which should be included. Otherwise, it cannot be called a press release, it cannot be published or even if published it cannot be clearly understood. (Do you remember the case with journalists explained above?)
This is what you see in the well-written articles in our travel press release distribution page too:
It comes first in a template for travel press releases. This is where you announce the core of the news using your business name, keywords, etc.
Item #02: Location
Many news stories are associated with a specific location. So, you should mention where the story comes from, relates to, etc. It should be expressed in <city>, <state/province>, <country> format right at the beginning of the text below the headline.
Some major businesses haven’t come to understanding that the world is a huge place with numerous cities and abbreviated state names as well as countries. There are some people in other countries who may like to read your news article and don’t have any idea where it is that you talk about. So, please make sure you write the name of your country as well.
Item #03: Time
The time of release is important in a news piece. So, make sure you mention the day, month and year right after the location.
Item #04: Summary
Time matters to everyone these days. People want to know what it is the PR is going to talk about. So, you should say it in a sentence or two and include your keyword naturally. It’s usually placed on top of the page somewhere before the main story begins.
Item #05: Opening Paragraph
At this section of the template for travel press releases, you should write a two-sentence paragraph overviewing the news and bringing the reason why it’s important to read it. It should be easily read so that readers could get to the main section of the story.
Item #06: Background Information
You are so much into what you’re doing that you may forget others aren’t aware of its details. So, in the next paragraph, provide some background information on the topic (product, service, event, etc) so that your readers come to complete understanding why the news mentioned in the previous paragraph is important.
Item #07: PR Quote
Set usually within quotation marks, one or two sentences are quoted from some manager, CEO or person in charge in the company the PR is published for. It’s probably the most vital item in all travel press release templates for your readers (specially for journalists).
Item #08: Conclusion
The purpose, function, target market, benefits, etc of the product, service, etc should be explained in the next paragraph and the reader is encouraged to click on the links provided to find out more. So, make sure a call to action is added here.
Item #09: Boilerplate/About
This final paragraph should be a description of your company and what it does. You can introduce other lines of products and services you provide and bring it to an end by inviting the readers to visit your website (include the homepage URL).
Item #10: End
In this travel press release template, like in any other ones written for any industries, there should be a sign or word indicating that this is the end of the news release. It could be “###”, “End”, etc.
Are Forms Just Like Templates for Travel Press Releases?
The answer, in short, is no! However, it’s important to mention this fact that although the PR website’s page design, form design and final news articles are often all well-correlated, you may see a different order in what’s been mentioned above. Yet, the outcome is always as elaborated above.
At the end, I should mention that unlike the structure, you can use creativity and innovation in the content of your news article. Try to impress the journalists who read your piece and your story gets huge coverage.
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