When you want to publish an online travel press release, you should consider that Internet is a varied place and different websites have their own features and essentials. Your news story will be spread across the web at different platforms. Some may tweet it and some may share it. Some may like it and some may email it to others. So, it should have the required features to be shining in all these sites and stand above the crowd.

Travel Press Releases Will Shine with Images & Videos

How many news stories have you seen with pictures and videos in them? Aren’t most of them purely in textual form? Of course, they say journalists prefer it without such elements, but how many percent of your press release viewers are journalists and how many percent ordinary users who enjoy watching your images and learn about your business and offers?

Therefore, when you use travel news distribution services, which allow you to publish photos and embed videos, your content will be different from others and catches lots of attention.

In addition, when optimized, these elements can bring more enthusiastic travelers to your business, because they will help your content rank higher in search engines. You can optimize the image/video itself, but this is not going to be the only factor. You should do this as part of you overall press release optimization.

Your Travel News Will be Shared More Effectively on Social Sites

Think about the potential customers who are using facebook, StumbleUpon, Digg, etc.  When they find your news interesting and share it at those sites, there will be three items visible to others:

• Title
• Image/Video
• Summary

These are the items that cause the users of these platforms to decide if they want to click on your content and read it or not. Guess what will there be shown instead of your beautiful photos if you submit only pure-text news. The distributor’s logo or even other images of the page.

Therefore, if you want people to get attracted to them in such social sites and see your news, make sure you incorporate some images/videos in your tourism-related news stories. They can even work by themselves in search engines to bring more visitors to you if the images are well-optimized. Here’s an indication:

Go to Google and search for this phrase: press release. You will see images as part of the results at the first page. Now imagine you use a tourism-related keyphrase like: bali spa. There will be beautiful images that could attract searchers to them. It could be yours placed inside a travel press release with the phrase “Bali Spa” in its “alternative tag” (alt tag). Of course, this isn’t the only reason why these photos are shown there and not others, but such optimization steps should at least be considered.

A Multi-Media File Could Be Worth 100 Textual Content

In tourism business, many will decide by looking at the images of the places they want to visit, the amenities they want to use and the transportation they want to take. At least, this is an integral part of their survey before making decisions. So, your content should provide this for them. Who knows? Your attractive images could be so appealing to them that can draw them to send you an inquiry.

These days people scan web pages rather than reading them. Watching is more similar to scanning and appreciation comes with it more quickly. It can urge people to take the next action. I mean it can create curiosity in them and turn their curiosity into reading your travel news afterward. And this is why you’ve written your news story, isn’t it?

What Other Benefits Have You Experienced?

It will be very helpful if you let us know what experiences you’ve had with including photos and videos in your travel press releases. Your experience could be different and eye-opening for others. So, please go ahead and share your ideas in the comment area below.