Destination management companies should be aware of the fact that a lot is expected from their websites. One very demanded section at such sites is a blog. It’s not enough by itself to have a travel blog at your site.
You should consider publishing certain types of information for your audience that is highly important to attract, retain and convert the potential audience out there. Such information is introduced at this post in a categorized way.
I introduce three sets of information that you can blog about to make sure more travelers are attracted to your business.
1) Blog about Tourist Attractions at your Destination
You should know your destination better than anybody else. Therefore, it must be obvious for you which cities, monuments, museums, natural attractions, etc are at the most-wanted list. Make a list of them and begin to write about them in details. Allocate one whole article to each attraction and explain all that is required to know about that particular place.
Your business blogging effort should focus on providing information for the enthusiastic travelers who are searching for the information. To get an idea about how such introduction should be planned and structured, go through a series of travel bloggers’ content. They usually provide a lot of detailed information, narrate their experiences, write from their hearts, share photos and videos, etc. See which ones could be used in your informative blog posts.
The phrase “business blogging’ shouldn’t deceive you to fall into the trap of promoting your services within such content you provide for the travelers. The overwhelming detailed posts will do this for you automatically.
2) Blog about Travel Tips to Your Destination
You should have seen a large number of travelers visiting your destination. You may have also got feedback from them through evaluation forms, feedback, emails, your guides’ feedback, etc. Therefore, you should write about what they need to know about your destination before they travel to your part of the world. This can be any or some of the following:
- What travelers should know about the weather,
- What they need to know about dress code,
- What security measures they should expect or get ready for,
- How they should behave during certain ceremonies,
- What local cultural advice they need to learn,
Destination management companies are supposed to have complete list of these travel tips at their websites. Even an online travel business, not necessarily a DMC, is required to include such tips on its website. Such pieces of advice could also be written about separately in a series of blog posts. You don’t have to write one long article about lots of tips and make it difficult for your readers to find what they’re looking for.
3) Blog about Highly Asked Questions
Does your site have a comprehensive Frequently Asked Questions (FAQ) or a Knowledge Base section? If not, make sure you create one. You can allocate this part of your website to the practicable tips your potential clients need to know before they use your services.
What should be included at your FAQ? The answer is with you. Better than anyone else, you know what people ask in their emails, phone calls , etc before they make the final decision, they fly to your destination, etc. Prepare a list of all those questions all the time.
Remember that you need to keep updating your blog information frequently. This can be a lifetime process. Things happen in our world that affect the way we have to provide travel services. Therefore, new questions are put forward and the answer should be provided accordingly.
A successful destination management company website is the one that comes out from behind its logo and speaks to its audience in their language. DMCs are not supposed to put a lot of efforts to show how huge they are. Instead, they must give higher priority to connect to their potential clients on a one-on-one level. This is something you can achieve through your blog. It’s the extent and quality of your blog that indicates how huge you are, not the words and gestures to adopt to pretend to be so.
Business blogging should be an integral part of DMCs’ websites to feed the social media as well. It’s a great way to bring people from those sites to yours and retain them so that they can learn more about your destination and its attractions, how to get prepared to travel and which tips to remember before they set off for their journeys.
Does your blog do so? Are there other business blogging tips to be used by destination management companies? Please share them with us below and leave your comments.
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